DAY 1 – SATURDAY – MAY 18
|0800||0830||Check-in and Registration|
|0830||0845||Kick-off with Kate Tomanelli|
Keynote by Navy Veteran and Thought Leader Wes Huey
|1045||1215||Ensuring the Future: Strategic Planning for Recruitment & Retention
Henrico County, VA Deputy Chief, Tom LaBelle shares the importance of starting with a plan for volunteer recruitment and retention success. Without a solid strategy, how will we ever know if we’re making progress on achieving our goals?
|1215||1315||Lunch, Recruiter Showcase & MarylandVolunteer.org Update
with Dave Iannone & Tiger Schmittendorf
|1315||1415||Process is Progress: The need for consistent follow-up and follow-through in maximizing the volunteer life cycle.
Gaston OR Firefighter Matt Aalto and Chief Recruiter Tiger Schmittendorf demonstrate how tracking progress and identifying the gaps where we’re losing volunteers is critical to the survival and success of our emergency services organizations.
|1415||1430||Break & Recruiter Showcase|
|1430||1530||Marketing without Social Media: Could You Imagine???
Fire Recruiter Matt Aalto shows how offline marketing can be successful in supporting online recruitment efforts.
|1530||1700||Recruiter Showcase and Roundtable Discussion #1: Is there Recruitment without Retention?
Dr. Candice McDonald will facilitate a group discussion on the interdependency between recruitment and retention and the need for a comprehensive and consistent effort.
|1700||1900||Networking Event – Information TBA|
DAY 2 – SUNDAY – MAY 19
|0830||0930||Web, Social & Internet-Basics
Recruiter Jonathan Dayton and Firefighter Matt Aalto share the basics of getting online and staying there.
|Web, Social & Internet-Advanced
Fire Service Technology Veteran Dave Iannone will show us how to take our online presence to the next level and how an integrated approach to online marketing is integral to your recruitment and retention efforts.
|0930||1030||Building Community Equity through Partnerships
Dr. Candice McDonald will explore the connectivity between our public interactions and our ability to establish and maintain long-lasting community partnerships
|1030||1045||Break & Recruiter Showcase|
|1045||1130||The Art of Speed Recruiting: Winning the hand-to-hand combat of recruiting new volunteers
Chief Recruiter Tiger Schmittendorf sets the stage for being successful at “in-your-face” recruiting and the benefits of creating displays that are attractive, interactive and motivating to prospective volunteers
|1130||1245||Lunch & Roundtable Discussion #2:
Recruit ‘em Early & Often: Growing an FD Youth Program
|1250||1400||Working Your Plan
Ocean City MD Assistant Chief Jim Jester and Recruiter Christine Bennett share their story of combining grass roots efforts with a strong online presence to succeed at recruitment and retention
|1405||1500||Roundtable Discussion #3 & Wrap-up
Instructors and participants will team up to address burning issues and offer real-world solutions in volunteer recruitment and retention